Growing numbers of salarymen are giving "phone sex" an entirely different meaning recently as the business of supplying adult movie for mobiles steadily swells, according to Asahi Geino (5/1-8).

Mobile phone users have now got the option of using the device to watch as many stick flicks at they'd like for a monthly fee of just a few hundred yen.

"Mobile phone adult movie channels have all the different genres. Some major adult productions normally on sale in the marketplace have also been reformatted to suit mobile phones," a source well-versed in the mobile phone contents market tells Asahi Geino. "These options are becoming really popular, mainly among salarymen who want to be able to watch these movies without their families finding out."

Lovestyle is providing adult movies to mobile phones. A company spokesman explains the type of material it is making available.

"We take old contents like the shijuhate (literally "The 48 Hands," the name given to the traditional Japanese charts of different sex positions), give it a new name like 'Titanic' or something and then provide photo and video footage of each of the positions. We use the video footage to show the insertion angles that achieve the greatest feeling and each position has its own individual explanation," the spokesman says.

Even as calls to these services are ringing up increasingly attractive profits, they're also a clarion call for scam artists. More than a few people whose identities have been stolen have ended up with hefty bills from mobile phone adult movie contents providers whose services they've never heard of but will pay anyway rather than taking up an embarrassing fight against them that may wrongfully expose them as having a proclivity for portable porn.

"Actually, of all Japan's mobile phone companies, only au allows adult contents for an audience over 18. Adult content is banned from the official sites on all the other carriers," the mobile phone contents source says.

The men's weekly says that though the market is limited to au, that should also serve as a safety valve for users because they know if they use a service on that carrier it should have been confirmed as a legitimate provider. On the other hand, any adult movies connected with companies like Softbank or NTT DoCoMo should be approached with caution.

"That's true, but even so adult movie makers are setting up sites for DoCoMo users one after the other and mobile phone AV is on the verge of becoming an everyday service," a writer on the flesh film industry tells Asahi Geino.

"Some adult movie production companies have mobile phone site links on their official sites. If you check these out, it greatly reduces the risk of getting caught up in a scam." (By Ryann Connell)